L'Oreal Dia Light 7.3 60ml Keracolor Text It Up Try it today and see severe itching Try it today and see the difference the effect lasts up to 6 weeks • Acidic demi permanent gloss colour system• Enriched with Hyaluronic Acid for instant hydration• Helps reduce dryness and visible signs of damage• Up to 2x hydration boost for softer hair• Up to 82% more shine and gloss• Strengthens hair after lightening (up to 3x less breakage)• No lift formula for gentle toning and refreshing• Vegan formula with up to 96% biodegradable composition• Zero ammonia for a gentle colour experience• Wide palette of 80+ shades for customisation• Professional use only with DIActivateur developers neutralising undertones after lightening